About us

Discover our story, our mission, and the people who make up this community.

Our website started with a simple idea: people interested in eating less meat and more plant-based foods deserve a reliable, practical guide. We decided to create that space!

Today, we are a platform dedicated to the flexitarian lifestyle — helping thousands find balance, variety, and enjoyment by making flexible, healthy food choices.

Why do we do what we do?

Supporting Healthier Choices

Badesearch shows that adding more plant-based meals to your diet can lead to:

  • Improved heart health
  • Easier weight management
  • Increased intake of vitamins, minerals, and fiber

We believe everyone should have access to clear, practical information about eating flexitarian, whether you’re just starting out or looking for new inspiration.

Making Balance Simple

With so many diets and opinions out there, our mission is to help you find the right mix for your lifestyle. Our platform features easy guides, delicious recipes, and real-life tips for enjoying both plant-based and animal products — no extremes required.

Breaking the Myths

Flexitarian isn’t all or nothing! Our recipes and articles show that you don’t have to give up your favorites to benefit from a more flexible, plant-forward approach to eating.

Our Mission

To help people enjoy a healthy, balanced flexitarian lifestyle — by sharing trustworthy knowledge, inspiration, and simple solutions for everyday meals.

Our Values

Balance and wellbeing, inclusivity and open-mindedness, sustainability and respect for the planet, community and support

Community

We’re building a friendly, inclusive space for anyone exploring flexitarian living — newcomers, long-time flexitarians, and everyone in between.

70+
Recipes
150+
Restaurants
11
Cities
5+
Years of experience

Join our community

Start your journey towards a healthier, more conscious lifestyle today.